Beem

Beem empowers children’s wellbeing through events and workshops that equip them with skills to thrive. The brand needed to appeal to a broad youth demographic while also communicating trustworthiness to parents. Central to the identity are illustrated characters representing Beem’s core focus areas. The name, a play on "be me," inspired a logo featuring a butterfly motif that symbolises growth and opportunity, reinforcing Beem’s mission to foster personal development.